Executive Summary
How ASUS Became The Computing Backbone of KT Group’s Betting Kiosk Range
When KT Group expanded into retail betting kiosks in 2012, the computing platform became a critical decision. The hardware needed to support long lifecycles, global deployments, and continuous 24/7 operation.
A recommendation from a long-time partner led KT Group to ASUS – a choice that has defined the company’s hardware strategy for more than a decade.
Today, ASUS platforms continue to power KT’s Whizz Betting Kiosks, used by major operators worldwide.
BUSINESS CHALLENGE
Kiosk environments demand industrial-grade stability far beyond consumer hardware. KT Group required a platform that delivered:
- Multi-year availability (5–7 years) without unexpected EOL changes
- Reliable 24/7 performance across heat, dust, vibration, and high footfall environments
- Consistent behaviour across global deployments
- Protection against component shortages and pricing volatility
- Low maintenance and rapid serviceability for operators
This required a computing partner capable of delivering continuity, lifecycle stability, and predictable cost control.
Why ASUS
1. Backed by the World’s #1 Motherboard Manufacturer
Partnering with ASUS provided KT Group with advantages only a global market leader can deliver. Large-scale production ensured supply resilience during component shortages, while strong procurement leverage helped stabilise pricing in volatile markets. Worldwide RMA coverage enabled consistent service across regions, and rapid access to engineering support accelerated integration and BIOS customisation. This combination of scale, support, and continuity gave KT Group the long-term certainty required for major kiosk programmes..
2. Long-Term Lifecycle Stability
In kiosk manufacturing, a single motherboard change can trigger costly electrical, mechanical, software, and compliance updates. ASUS helped KT Group avoid this disruption through multi-year lifecycle programmes, supply windows aligned with Intel® embedded roadmaps, early EOL notifications, and structured migration planning. Predictable pricing over multi-year procurement cycles further reduced operational complexity, allowing KT Group to standardise its global kiosk portfolio on one stable computing platform.
3. Industrial-Grade Reliability
ASUS commercial motherboards are engineered for continuous 24/7 operation and built with components designed to withstand demanding kiosk environments. With extended temperature and humidity tolerance, robust power regulation, integrated surge and ESD protection, and stable long-term BIOS support, each board is validated through comprehensive burn-in testing before shipment. Together, these factors gave KT Group a platform that delivered significantly fewer field failures and a more consistent, reliable customer experience.
Case Impact
After transitioning to ASUS, KT Group enjoyed:
Operational Performance Improvements
- 32% reduction in hardware failure rates in field-deployed kiosks
- Standardized global BOM, simplifying assembly and service
- Lower heat-related shutdowns due to better power and thermal design
Commercial and Strategic Gains
- Reduced TCO via stable procurement prices and fewer redesign cycles
- Faster deployment thanks to stable imaging and BIOS uniformity
- Ability to launch multiple kiosk models on the same computing base
- Higher customer confidence from using a recognizable enterprise-grade brand
The partnership became a core part of the manufacturer’s hardware strategy — allowing them to scale faster and offer a more mature, reliable product to the market.
Conclusion
“Choosing ASUS allowed us to meet our goals of reliability, longevity, global consistency, and cost predictability. ASUS’ engineering quality, stability of supply, and leadership in the commercial motherboard sector positioned them not just as a vendor, but as a strategic technology partner critical to KT Group's kiosk product roadmap."
- Kenneth Larsen, KT Group
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