The challenge
Nordisk Film, Scandinavia’s largest cinema operator, set out to transform the in-theatre ticketing experience for moviegoers. With a focus on modernisation, efficiency, and convenience, they needed a sleek, future-ready solution that could be rolled out across their entire Danish cinema network. The system had to support self-service ticket purchasing, integrate with digital payment options, and print physical tickets—streamlining the overall customer journey while reducing queue times and pressure on staff.
The strategy
KT Group partnered with a trusted Danish distributor to deliver a tailored self-service kiosk that would become the Simplicity model. Designed for operational ease and flexibility, the kiosk included front access for fast maintenance, optional VESA wall mounting or pedestal installation, and integration with digital payment systems and thermal ticket printing.
The first deployment at Palads in Copenhagen featured 12 kiosks, combining ticket and refreshment sales in one user-friendly interface. The success of this flagship rollout set the standard for national expansion.
The results
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Over 75 Simplicity terminals installed across Nordisk Film cinemas in Denmark
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Significantly reduced wait times and increased customer throughput
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Positive guest feedback on the speed and ease of the new ticketing experience
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Enabled staff to focus on value-added, face-to-face service roles
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Reduced maintenance downtime thanks to accessible design and durable build
The rollout helped Nordisk Film reshape the cinema lobby experience into a seamless, self-guided journey. By combining technical reliability with customer-centric design, KT Group’s Simplicity model delivered measurable operational improvements and a premium, frictionless service for thousands of guests each day.
On reflection
““Simplicity started as a one-off solution and grew into a nationwide rollout. It’s a perfect example of what happens when we get it right: strong partnerships, smart design, and long-term trust.”"
- Kenneth Larsen, KT Group
Ready to start your kiosk project?
Speak to Kenneth and the team to explore next steps.