2024 Sports Betting Trends and Predictions

KT Group, the sports betting kiosk terminals provider, sets the stage for the anticipated trends and predictions for 2024.

  • KT Group forecasts 2024 sports betting trends, highlighting intensified regulatory focus worldwide.
  • The dominance of AI and machine learning promises personalized betting experiences and enhanced odds analysis.
  • VR and AR technologies revolutionize user engagement, offering immersive, real-time data insights in the sports betting sphere.

In the dynamic arena of sports betting, where every play holds the promise of fortune and thrill, the landscape is ever-evolving, driven by innovation and regulatory evolution. As the heartbeat of this realm, KT Group peers into the future, unveiling the anticipated trends and forecasts shaping the exhilarating journey of sports betting in 2024. From regulatory shifts to the rise of transformative technologies, this exploration ventures into the intricacies and transformative forces that promise to redefine the very fabric of sports betting in the coming year.


In the sphere of sports betting trends for 2024, KT Group cites intensified scrutiny and regulation within the industry as a significant focal point. Governments globally are recognising the escalating popularity of sports betting, leading to a concerted effort in devising structured and meticulous regulations to govern this burgeoning domain. This proactive approach is primarily aimed at safeguarding punters, curbing illicit activities, and upholding the principles of equitable gameplay.

KT Group explains that both the UK and US are poised to witness pivotal shifts in their regulatory frameworks. The US sports betting landscape portrays a varied picture, as many states are still navigating legislative pathways. States such as Georgia and Texas are actively contemplating the legalisation of sports betting, meticulously evaluating the potential advantages and tailor-made regulatory models to suit their distinctive circumstances.

Meanwhile, the UK is implementing a series of stringent measures designed to enhance player protection and mitigate gambling-related risks. These include affordability checks, consultations on stake limits for slots, and the establishment of an independent gambling ombudsman. Additionally, there’s a reinforced commitment to fortify the Gambling Commission, introducing tougher restrictions on VIP schemes, and exploring regulatory frameworks for prize draws and competitions. Efforts are also directed at easing land-based restrictions and tightening controls over advertising to bolster consumer safety and combat the black market.

The comprehensive overhaul of regulations on both sides of the Atlantic signifies a concerted effort by governments to proactively address the evolving dynamics of sports betting. KT Group believes this to be instrumental to ensuring a secure, fair, and responsible environment for participants while aiming to curb potential harms associated with excessive gambling.


KT Group explains that in the realm of technological advancements shaping the landscape of sports betting in 2024, Artificial Intelligence (AI) and machine learning will take centre stage, revolutionising the betting experience for enthusiasts. These technologies play pivotal roles in various aspects.

The first aspect that KT Group highlights AI and machine learning to become instrumental in is odds analysis and predictive models within the sports betting sphere. The rapid evolution enables the automated processing of extensive data sets, encompassing historical match outcomes and real-time player statistics. This analytical prowess assists in generating more accurate predictions, elevating the quality of decision-making for bettors.

The adaptability of AI allows for the creation of personalized betting experiences. Through machine learning algorithms, AI comprehends and interprets a bettor’s patterns and preferences. This comprehension enables the technology to offer tailored insights, suggesting odds that resonate with a bettor’s historical choices and risk inclinations.

While AI brings substantial benefits to sports betting, KT Group explains that it’s imperative to recognise potential risks and constraints. Over-reliance on AI data might lead to biases, unforeseen events can impact the predictive accuracy of algorithms, and ethical concerns arise regarding the manipulation of these AI-driven systems. Awareness of these limitations is vital for ensuring responsible and transparent use of AI in sports betting.

In the imminent future of online sports betting in 2024, KT group predicts AI and data analytics will wield significant influence. AI algorithms, leveraging real-time data analysis, will decipher intricate patterns, delivering more precise forecasts on sporting event outcomes. This predictive capacity empowers bettors to make informed choices, refining their strategies. Furthermore, AI’s application extends to personalising the user experience, tailoring betting suggestions based on individual betting history and preferences, thereby enhancing user engagement and satisfaction.


Technological developments aren’t limited to just AI, KT Group also highlights how the emergence of virtual and augmented reality technologies is poised to revolutionise the betting experience, offering unparalleled immersion and insights to bettors.

Virtual reality (VR) introduces a fully immersive 3D environment through headsets, offering a 360-degree view of stadiums or arenas. For sports betting enthusiasts unable to attend events physically, VR recreates the ambience of being at the game, amplifying the thrill of the experience. Moreover, VR’s potential extends to providing real-time statistics like player heart rates or speeds, empowering bettors with comprehensive player performance insights for more informed wagers.

Augmented reality (AR) complements this transformation by overlaying digital information onto the real world through devices like smartphones or tablets. AR applications can offer bettors live statistics, betting odds, and predictions overlaid onto their screen while watching a game. This real-time data visualisation enhances bettors’ understanding of ongoing matches, fostering informed decision-making.

KT Group explains that bookmakers are increasingly embracing these technologies to create immersive betting environments. AR and VR not only simulate the live experience but also offer interactive and social dimensions to betting. Augmented reality, in particular, revolutionises the live match experience by providing visualized data during gameplay, elevating the engagement and depth of the betting experience.

As these technologies continue to evolve, KT Group believes they are poised to redefine the very fabric of sports betting, providing unprecedented levels of immersion, data insights, and engagement, ultimately reshaping how bettors interact with and enjoy sports events.

Kenneth Larsen, CEO of KT Group commented, “Looking ahead to 2024, expect big changes in sports betting. The stage is set for significant shifts as regulatory frameworks evolve and cutting-edge technologies take centre stage. Our insights shed light on this imminent transformation, painting a vivid picture of an industry poised for evolution. With a focus on integrity, innovation, and an enhanced betting experience, the upcoming year promises to redefine the dynamics of sports betting for enthusiasts worldwide.”